FOLLETT NEWS
FOLLETT CORPORATION INTRODUCES MICRO CHEWBLET® ICE
JANUARY 19, 2012 EASTON, PA - Follett Corporation announces the release of a new nugget ice - the Micro Chewblet®. At 3/8" long, the Micro Chewblet gives consumers another way to enjoy chewable ice.
"We are excited to be adding to our Chewblet ice offering. For over 35 years our customers have enjoyed our nugget ice, and Micro Chewblet ice adds some choice to our product line," said Scott Bingham, product marketing manager.
Independent market research by Roper ASW and Integrated Marketing Concepts shows that Chewblet ice is preferred by over 70% of consumers as compared to cube ice. In addition, 40% of respondents would drive out of their way to get Chewblet ice.
Learn more about Chewblet ice
Learn more about Follett Chewblet ice icemakers
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